When it comes to marketing, SEO attracts the most attention, but we can’t forget about SEM! Now … what is SEM?
First, let’s review the basics: SEO means SEO. It is an unpaid effort focused on improving your website and content with words and phrases that people can type into search engines.
For example, if your ecommerce site sells supplements in Canada, you can use a mixture of words and phrases:
• Online Supplement Store Canada
Protein shakes for athletes
• Probiotics Canada for Women
• beet extracts
Building trust with Google by providing users with high-quality original content, we hope that you naturally start higher rankings for your chosen keywords.
Google uses an algorithm to determine the website or page that can best answer a user’s query (as well as other factors, including how fast your site is and after few seconds versus the page How long people stay on their rise).
If you do SEO properly, you will be rewarded with unpaid or organic traffic, which means that people write your keywords in search engines and see your website or webpage in the results.
Wow! However, SEO takes time.
If you target highly dynamic and highly competitive keywords, you can never reach Google’s desirable first rank.
This is where e-commerce comes to SEM.
What is SEM?
SEM stands for Search Engine Marketing, also known as paid search. The most paid search tool is Google Ads, so I’ll focus on that.
With SEM for your online store, you are quickly making your way to the top of search results.
The process of using paid search ads (also known as PPC, which means pay-per-click) as part of your SEM e-commerce strategy includes:
• Geographic Targeting
Create an ad campaign targeting that group
• Write a relevant ad copy that attracts your target audience and forces them to click on the ad
• Continuous monitoring of clicks, impressions and conversions
You will be able to see the cost of the keywords you want to target per click (CPC) in Google ads.
The cost of e-search marketing depends on whether you want keywords and popular advertising to appear in paid results.
For example, targeting keywords such as “red heels for women” for e-commerce shoe stores will cost you less than “women’s shoes”.
When using SEM for your online store, you can set a budget per day for each campaign and for each keyword so that you don’t end up with any surprises!
Google ads let you target any target you want, from time zone to language preference.
You can show your ad at certain times, choose keywords that you don’t want your ad to show, adjust bids for each keyword and more.
The success of SEM’s online store strategy depends on many factors, not just the amount you are willing to pay for each click.
As I mentioned above, creating an attractive ad copy that attracts visitors to click on your ad and monitoring the results is a big part of the process.
If you do not have clear content or compelling call-to-action on your website when visitors arrive, you are not far away.
Furthermore, if you are not constantly adjusting campaigns and analyzing data, then you are wasting your internet marketing budget on unqualified clicks.
Your online store SEM package will be specially designed for your product or service so that you get the best possible results. Learn more about what we offer.
Are you a service-based business? Read my blog on SEO vs. SEM: What should service-oriented companies focus on?
This is not a fight between SEO and SEM
Whether or not search engine marketing is a game. SEO matters even when you focus on SEM ecommerce strategy and vice versa.
An effective SEO / SEO campaign will mean low cost and high visibility on Google. If you do not spend time on SEO and it downloads your website forever, you will waste money on e-commerce through search engine marketing.
People will click on your ad but are not committed to waiting for a website to load slowly. If people click on your ad and leave your site quickly, Google will lower your Quality Score and increase your CPC.
SEO is a long term strategy that can help you increase your leads and sales. Using search engine marketing can help you get quick results, but remember that you pay for those visits. If you can naturally appear in more searches, then you can reduce your search engine marketing efforts or other areas of your business.